As webmaster or owner of a Drupal website, it’s common practice to look out for new customers. It is also crucial to understand how prospective customers behave when they come to visit your website, and this is possible with the help of Google Analytics. Unfortunately Drupal site owners often fail to see the importance of their websites being properly crawled or indexed by Google. Now, Google has made things easier for businesses with Google Search Console (formerly webmaster tools) by directly communicating with website owners in order to help them get important information.
Google Search Console may not come with the trendiest user interface, but there’s more raw data in there than colorful charts and graphs. Using the system will help you improve your Drupal site's ranking in the Search Engine Results Pages (SERPs) if you take some time to learn how it works.